What Smart Investors Know Want to be Smarter With Your Money? Join our mailing list and get news and info to support your financial goals. First Name Last Name Email Address Thank you! Oops! Savvy investors take the time to separate emotion from fact. Share | Related Content Should You Invest in Exchange Traded Funds? There are hundreds of ETFs available. Should you invest in them? The Ivory Tower Changes Wall Street Thanks to the work of three economists, we have a better understanding of what determines an asset’s price. 5 Smart Investing Principles Principles that can help create a portfolio designed to pursue investment goals.